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Dow Chemical is Focused

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By: TOM BRANNA

Editor

ou can’t be all things to all people—even when you’re one of the largest chemical companies in the world. In a nod to specialization, Dow Chemical is focusing its research efforts on providing solutions to key customers in the household cleaning industry. At the annual meeting of the Soap and Detergent Association, held Jan. 29-Feb. 1 in Boca Raton, FL, several Dow executives detailed the company’s recent activities and how specialization should spur innovation in the household cleaning segment....

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